Three divisions, one company

Division 1 — AgentOS is the realtor shelf: 25 products built for real estate agents, at mocktools.pages.dev. Division 2 — SalesOS is the every-business shelf: 25 products for salespeople, teams, and local businesses, at salesos-ad4.pages.dev. Division 3 — GrowthWorks is the marketing shelf: 25 products for marketers, creators, and affiliate sellers, at mocktools.pages.dev/marketos/. Same company, same Partner program, three audiences. Realtors get AgentOS. Everyone else who sells gets SalesOS. Marketers and creators get GrowthWorks. Never cross the pitch.

Each division also has one super app — the whole shelf inside a single app, and the simplest thing you will ever sell: AgentOS for realtors · SalesOS for sales teams · GrowthWorks for marketers & creators. Lead with the super app; the single tools follow on their own.

On top of the shelves sits the wider catalog — exam-prep courses, digital kits, done-for-you services — all paying the same Partner cuts. The shelves are where selling starts, because they're what you demo.

The two-option shelf — free AND paid, side by side

Here's the rule that runs the whole lineup: wherever a competitor charges for a category, our shelves carry a genuinely good free version of it — and the paid version sits right next to it. Both stay. The customer always sees the choice.

• The free option: the full shelf, free for 90 days, with the tools inside free to use. It's premium quality, not a teaser — nothing crippled, nothing held back to force an upgrade.
• The paid option: own the shelf outright for $649 once — or, for offices and teams, per-seat editions (Module 2 works that math). Paid is the upgrade the customer chooses, never a toll they hit.

Why it wins: the competitor's pitch starts with a credit card. Ours starts with "here, use it." The free version is the opener; the paid version is there, priced and visible, for the moment they want it to be theirs.

The value stack — say it with the bars

The priced pieces of the shelves also sell one by one. Bought separately, they add up fast. Bought as a shelf, it's one flat price. This is the honest comparison — our own à-la-carte prices, never a "market value" claim:

The $1,061 is the one-time pieces (GuestBook $199 · Prep Academy $199 · RouteMap $249 · six $69 setups). The $540/mo is the monthly pieces (CallCatcher $149 · AgentCRM $89 · ReviewCatcher $69 · SalesCRM $59 · BidBook $59 · LedgerBook $37 · GuestBook $29 · SalesWorks $29 · Appointments $13 · WriteOffs $7). And roughly fifteen more shelf tools carry no separate price at all — they're only in the shelf. First year of the pieces alone: about $7,541. The shelf: $649 once, or free for 90 days then $29/mo.

Division 1 — AgentOS, the realtor shelf

Price shown is the standalone price where one exists. "Free in the shelf" means it's yours inside AgentOS at no separate charge.

Division 2 — SalesOS, the every-business shelf

The one rule before you send anyone anywhere

Demo it yourself first. Every product demos free, with no gate — open the shelf and use the tool before you ever send it to a prospect. Ten minutes inside a tool beats an hour of guessing, and "I've used it myself" is the most honest line in any pitch you'll ever make.

Your link bank — every link you'll ever send, separated

Three divisions means three sets of links, and they never mix. Bookmark this section. When any script in this Academy says [DEMO LINK], it means the demo tour from the panel for your prospect's division — nothing else.

Your cuts — three rates, that's all

In dollars: $39.60 on a $99 product · $59.60 on a $149 one · $79.60 on a $199 one · $259.60 on a $649 shelf. On the shelf plan — free 90 days, then $29/mo — your 40% is $11.60 a month for every month the customer stays.

Selling pays you 40% today. Recruiting pays you 6% forever. Do both — selling first, because sellers with sales recruit better sellers.

Worked example — one $99 sale, split dollar by dollar

A customer buys a $99 digital tool through your code. Here's every dollar:

That's the whole recruiter rule in one table: the overlay is 6% of the price, one level deep, and it never comes out of the selling Partner's cut. Nobody above you can touch your 40%.

Worked example — per-seat editions, built step by step

Offices and brokerages don't buy one shelf — they put every agent on it, billed per seat: $29 per agent/mo for the first 100 agents, $19 for agents 101–1,000, $9 for agents 1,001–10,000 — with a 5-seat minimum. Build a 500-agent brokerage:

Smaller is fine too: a 50-agent office is 50 × $29 = $1,450/mo, and your cut is $580/mo. The total always climbs with the roster; the per-agent price rewards size. One office can be worth more than hundreds of single sales — Module 5 covers who may open those doors, and how.

How payouts actually work

• Money in first, cut second. A signup or a "they're interested" pays nothing. You earn when the customer pays.
• Every sale is tracked to your code. Money in gets booked with the Partner code it rode — send people through your own link or code so your credit is provable, every time.
• Payouts run every two weeks, mainly by Wise. Whop lines (courses, kits) pay you direct from Whop after its refund window.
• The hold rule: no payout details on file = no payout. It's never guessed and never improvised — get your details in early so nothing you earn sits waiting on paperwork.
• Refunds unwind. If a customer refunds before delivery, that sale's cut comes off the next payout. Recurring cuts stop the month the customer cancels.

The three plans — pick a target, work the recipe

Everything you've learned prices out into real plans. Each one below is a recipe: named activity, at the program's real rates, with the arithmetic shown. Read the label under each plan before you quote any of it.

Plan math: this is what these sales pay at these rates — it's a target to work, not a promise. Your income is the sales you actually make.

Demo-first doctrine

Our demos always work and never sit behind a gate, because prospects demo before they commit. Your job is to put the working product in their hands, not describe it. You've already demoed it yourself (Module 1) — now send them in. Two ways in, and they are not interchangeable:

When someone shows interest, the demo for their division goes out in the first interested reply — with your seller code riding in the same message — not the third follow-up. (The full link bank, with the shelf links and how your code credits you, is at the end of Module 1.)

The three moves

• First touch: no link. The opener starts a conversation; a cold link reads as spam. People reply to people.
• First interested reply: everything. The moment they lean in, the demo link and your seller code go out in that same reply — the demo opens the door, the code ties the sale to you. No drip, no "let me get back to you."
• Close on a conversation. The goal of the chat is a short 15-minute call where the fit gets sorted. Don't try to close the whole sale inside a message thread.

Sell the two options, honestly

Every prospect gets the same honest picture from Module 1: the free version is real and premium — the full shelf free for 90 days, tools free inside — and the paid version sits beside it: $649 owns the shelf outright, or per-seat for a team. Where their current tool charges for the category, say so plainly: "They charge you for that. Our version of it is in the shelf, free — and if you want the shelf to be yours outright, it's $649 once." Never hide the paid option, and never make the free one sound like a trick. The contrast works because it's true.

Objections — they say it, here's what you say

The scripts — copy, personalize the brackets, send

Selling more is a numbers game you control

You can't control who buys. You control three numbers — touches, follow-ups, and posts — and those decide how many chances you get. A steady daily pace beats a heroic weekend every time, because sales lag activity: the week you stop touching people is the week next month goes quiet. Run this scoreboard:

That's about an hour a day. Track the three activity numbers daily — not just sales. If the activity is right, the sales follow; if the sales are quiet, the activity tells you why, while there's still time to fix it.

Where buyers come from — your own audience first

Work this list in order. Warm beats cold, every time.

• Your first 50 (tonight, before anything else). Past clients, colleagues, people in groups you already belong to, local owners you know, followers who actually engage with you. Write 50 names on paper. The Daily 10 works this list first — these are people who already know your name, and they convert like it.
• Groups and communities you're already in. Answer questions, be useful, and put the demo where it's welcome — inside each group's rules. You're a member there, not a billboard.
• Your own posts. One a day (lesson 5 below). Your audience watches you use the tools, not pitch them.
• Referral swaps. One partner in an adjacent trade a week — a lender if you're a realtor, a bookkeeper if you're a rep — trading introductions both ways.
• Cold audiences — last. Only after the warm list is worked. Cold is where good numbers go to die.

The daily routine — the 10-5-1

• 10 minutes — demo practice. Open one tool and do one real task with it. Rotate daily. You sell what you've used; this is where tomorrow's post comes from.
• Touches block — 10 first touches from your lists, Script 1, no link.
• Follow-up block — 5 follow-ups on the cadence below.
• 1 post — one of the seven ideas in lesson 5, rotating.
• Tally it. Three numbers in a note: touches / follow-ups / posts. Sunday, hold them up against the scoreboard.

Miss a day? Don't try to double up in a panic. Just don't miss two.

The follow-up cadence — where most sales actually happen

Most people don't buy on the first message. They buy on the third or fourth touch — if it ever comes. This is the rhythm. One rule runs it: every follow-up brings something — a tool, a number, or an answer. "Just checking in" alone is noise.

And when someone buys: one thank-you, then ask who else in their world needs it. A happy customer is the warmest list there is.

One post a day — seven ideas, rotate them

Posts are your always-on touches — they work while you're doing everything else. One a day, in your own voice, rotating these seven. Any post carrying your link or code carries #affiliate — always.

• 1 · Tool of the day. Thirty seconds of one tool doing one job — a screen recording or a screenshot, not a brochure.
• 2 · The stack post. "The pieces cost $1,061 + $540/mo bought one by one. The whole shelf is $649 once — or free for 90 days." Our own prices, side by side.
• 3 · They-charge-for-that. Pick one category a competitor charges for. Show our version, free in the shelf. No trashing — just the contrast.
• 4 · Why pay if it's free? Answer the objection in public, both doors open (Module 3's model answer, in your words).
• 5 · A real job. Something you actually did with a tool this week — your own books, your own route, your own follow-up. Proof beats promises.
• 6 · The office post. For broker/owner audiences: one shelf, every seat — and the per-seat math from Module 2, stepped out loud.
• 7 · The seat post. The recruiting one: "I sell this and keep 40% of every sale through my code. The training's done for you." Module 5 has the conversation that follows.

How the activity feeds the three plans

Module 2's plans are recipes. Here's the activity each recipe runs on — the same routine, aimed differently:

Plan math: this is what these sales pay at these rates — it's a target to work, not a promise. Your income is the sales you actually make. What the playbook guarantees is only this: the activity happens, every day, on purpose.

Who makes a great Partner

The best Partners already stand in front of an audience of buyers. Look for:

• Audience owners — creators, YouTubers, podcasters, newsletter writers, group admins, coaches. Their people already trust them; the demo does the rest.
• Working sellers with a book — realtors with a sphere, sales reps with a territory, anyone whose day is conversations with buyers.
• Connectors — the person every office asks for recommendations. They may never sell hard themselves, but their referrals do.

The common thread: reach plus trust. A Partner with fifty people who listen beats a Partner with five thousand who scroll past.

What you're actually offering them

• The same deal you got: 40% of every digital sale through their own code, 30% services, 50% JV.
• A product they can demo free — no gate — so there's something real to show people.
• This Academy: the training is done for them, the same way it was for you.
• And the honest frame: they earn only when a customer pays. No sale, no cut. Say it out loud — it filters for the right people.

The invite conversation

Same shape as selling, because it is selling — you're selling the seat you're sitting in. Open with the person, not the program: what their audience needs, and what this pays on it. Carry no link on the first touch. When they lean in, they get the PartnerHub link — mocktools.pages.dev/partners/, the only recruiting link there is (it's also in the link bank in Module 1) — and your name as their recruiter. That's how the overlay attaches to you. Then get out of the way: their first win comes from their own demo work, and your overlay rides along on every sale after.

The overlay, one more time — because recruits will ask

When a Partner you brought in sells, you earn 6% of the price — $5.94 on $99, $1.74/mo on a shelf-plan customer — paid from the house's share. Their 40% is never touched, there's exactly one level (their recruits pay them, not you), and there's no pay for signups — only for recruits who actually sell. If you can't explain it that plainly, don't recruit until you can.

What a whale is

A huge brokerage for AgentOS, or a company with a huge sales team for SalesOS — hundreds to tens of thousands of seats. On the per-seat math from Module 2, one whale can pay more than hundreds of single sales: a 500-agent brokerage is $4,200/mo to the Partner whose door opened it, and a 5,000-seat organization runs $22,400/mo. Doors that valuable get knocked on once, carefully.

The rule: Partners don't hunt whales

If every Partner pitched the same five brokerages, we'd trip over each other — three versions of the pitch landing on one broker-owner in a week — and burn doors the whole program needs. So nobody freelances a whale. Ever. Not a cold pitch, not a "quick feeler," not a tag-team with another Partner.

Who owns the hunt

Mica's hunt owns the whale list centrally — the research, the sizing, the approach, the timing. One door, one clean conversation, run from the center. If you find yourself wondering whether a target counts as a whale, it counts. Bring it in.

Your role: warm intros only

If a big-dog door sits in your network — a broker-owner, an ops head, a sales director you actually know — bring the intro to Mica. That's the whole job: the introduction. The approach, the demo, and the paperwork are handled from there, so the door gets one clean conversation instead of five messy ones.

What finishing pays

Completing this Academy — all seven modules plus the Final Clearance Check — is what clears you to bring whale intros. And you keep your full 40% on everything that closes from an intro you brought. The center does the closing work; the cut is still yours.

Honest claims only — the pricing rule

When you compare prices, you compare against our own à-la-carte prices — "the pieces cost $1,061 + $540/mo bought separately; the shelf is $649." That's provable from our own price list. What you never say is "market value," "worth $7,541," or anything that dresses our arithmetic up as an outside appraisal. Same with quality claims: say what the tool does, demo it, and stop there.

No earnings promises — to anyone, ever

You can state rates and work the math — "40% of a $649 shelf is $259.60" is a fact. What you can never do is promise what someone will earn: no income projections as promises, no "earn up to," no lifestyle talk. What a Partner makes depends on what they sell, and that's the only honest sentence. The income plans you'll see in PartnerHub are labeled exactly that way — plan math to work toward, not a promise.

The words for "free"

The shelf plan's words are "free for 90 days, then $29 a month." Inside the Hub world, AgentOS is pitched as free as a package. Plain "free" is fine. "Free forever" is a promise nobody here makes — not in a post, not in a DM, not on a call.

Two businesses, kept separate

MockTools is the software company — that's what Partners sell. Steven's referral agency — the Hub, the territory race — is a different business entirely. Pitches and numbers from one never mix into the other, and software numbers never ride in referral-agency reports or the other way around.

One admin, and it's not you

In every group Steven owns, Steven is the only admin — period. Partners and moderators help in their own lanes, but nobody represents themselves as an admin or owner of Steven's groups, and nobody grants roles. If someone asks you for admin access, the answer is that it's Steven's call alone.

Contracts back the 40% — and your code proves it

Your cut isn't a handshake: the seller terms are written down, and sales credit from the code on the payment record. Always send people through your own link or code. And anything you post publicly with your link carries #affiliate — your cut is disclosed, out loud.

Never contact

Cheryl Thornton Bell and Marcos De Sa. Steven handles both personally. No Partner outreach to either of them — under any lane, ever.

How this course works

The one rule that runs every section: demo first. Every product has a live, free, ungated demo. Your job is never to out-argue a buyer — it's to get them inside the demo. Use the product yourself first. "I've used it myself" is the strongest line you own.

The standard yes-step (used in every section below): when a buyer says yes, send them your tracked link — for products, that's your Whop affiliate link (the one you pasted into Seller Hub → My partner setup); they check out there, at the same price, and the link is what credits you. Never take a buyer's card details yourself, and never ask for any account password, ever.

1 · LenderFinder

Who it's for: cold callers, appointment setters — anyone who calls loan officers and mortgage brokers for a living. It's also your own kit tool: bench sellers get it free.

20-second pitch: "Pick a state or a metro and LenderFinder builds you a call list of loan officers and mortgage brokers — from public business sources only. It's the prospecting leg of the job, done for you."

Demo-first close: open mocktools.pages.dev/lenderfinder/ with them and build a list for their own metro on the spot. The list is the close.

Objections:

• "I can find numbers myself, free." → "You can — that's hours of manual digging per metro. This builds the list from the same public sources while you dial. Your time goes to calls, not searches."
• "Is this scraped data?" → "No. Public business sources only — company pages, listings, directories. That's the rule it runs on, and it's the rule you'll be held to as well."
• "$49 a month for a list?" → "One lender closed on a sponsorship pays $150 a month. The list is how you get to that lender. Do the math out loud with them."

Price / your half: $49/mo standalone — your half: $24.50/mo through the customer's first year. Free for bench sellers — never sell it to someone joining the bench; they get it at agreement.

When they say yes: standard yes-step. If they're joining the bench instead, the agreement is the step — they get LenderFinder free in the kit.

2 · RouteMap

Who it's for: field reps, drivers, and agents whose day is a list of stops — showings, visits, deliveries, inspections.

20-second pitch: "RouteMap is a daily route planner: line up the day's stops before you leave, and it keeps a mileage log as you go. The day is planned before the first drive, not during it."

Demo-first close: demo at routemap.pages.dev — have them drop in tomorrow's real stops and watch the day line up.

Objections:

• "Google Maps does routes." → "One stop at a time. RouteMap lines up the whole day up front and keeps the mileage log as you go — show them the log in the demo."
• "$249 is a lot." → "It's one payment — no subscription, no monthly drip. Say it plain: $249 once, and it's theirs."
• "I only drive a few days a week." → "Then run those days in the free demo first. If a planned day and a clean mileage log don't earn it, don't buy it — the demo decides."

Price / your half: $249 one-time — your half: $124.50, once, when it clears.

When they say yes: standard yes-step.

3 · StageReady

Who it's for: listing agents and anyone who preps a home for market — staging, photos, launch.

20-second pitch: "StageReady gives you staging checklists, paint colors, and photo-day prep for every listing — the whole get-it-ready routine in one place, per listing."

Demo-first close: demo at stageready-952.pages.dev — walk them through the checklist for their next listing.

Objections:

• "I have my own checklist." → "This one lives with the listing — checklists, paint colors, and photo-day prep together. Run your next listing through the demo and compare."
• "Why pay for what's free?" → "Free is the plan; the price is owning it. Both options stay — you choose."
• "Not another subscription." → "It's not one app on a subscription — StageReady is inside the AgentOS shelf: every realtor tool in the shelf for $29/mo, and the first 90 days are free."

Price / your half: inside the AgentOS shelf — $29/mo (say the exact words: "free for 90 days, then $29 a month") — your half: $14.50/mo through the customer's first year.

When they say yes: standard yes-step, to the shelf checkout through your link.

4 · BounceCheck

Who it's for: anyone who sends email to a list — marketers, agents, small businesses with a database they've been mailing (or afraid to mail).

20-second pitch: "BounceCheck cleans an email list before you send: dead addresses, throwaway domains, and duplicates out; role inboxes flagged; a live mail-server check on every domain. You mail the clean list, not the risky one."

Demo-first close: demo at bouncecheck-app.pages.dev — run a piece of their list and let the flags speak.

Objections:

• "My email platform already checks addresses." → "Run the same chunk of your list through the demo and compare what gets flagged — dead, throwaway, duplicate, role inboxes. The demo is the argument."
• "A few bounces don't matter." → "Every dead address you send to is a bounce on your sending record. BounceCheck takes them out before the send, not after."
• "It's bundled in a shelf?" → "Yes — it lives in the AgentOS shelf, $29/mo after 90 free days, with the rest of the realtor tools. One price, whole shelf."

Price / your half: inside the AgentOS shelf — $29/mo (free for 90 days first) — your half: $14.50/mo through the first year.

When they say yes: standard yes-step, to the shelf checkout through your link.

5 · Prep Academy

Who it's for: anyone studying for a real-estate license — Realtor or Broker exam candidates.

20-second pitch: "Prep Academy is exam prep for the Realtor and Broker license exams — a structured course built for the test, not a pile of free PDFs."

Demo-first close: demo at closer-academy.pages.dev — let them sit inside a lesson before money comes up.

Objections:

• "There's free study material everywhere." → "Free material is scattered. This is a course — structured, in order, built for the exam. Try the demo and feel the difference."
• "Will it get me through the exam?" → Never promise a pass — no honest course can. Say: "It gives you the prep, structured and complete. The exam is yours to sit — this is how you walk in ready."
• "$149?" → "One payment. No subscription ticking while you study."

Price / your half: $149 one-time — your half: $74.50, once, when it clears.

When they say yes: standard yes-step.

6 · LoopFlow

Who it's for: agents, brokers, and small businesses that send contracts and documents out for signature.

20-second pitch: "LoopFlow sends contracts and documents for signature — your signer signs right from the link, and the signed copy comes straight back to you. No printing, no scanning, no chasing."

Demo-first close: demo at loopflow-app.pages.dev — have them send a test document to themselves and sign it from the link. Thirty seconds sells it.

Objections:

• "I already use a big-name signing tool." → "Try this one on your next document: signer signs from the link, signed copy returns to you. If the flow isn't cleaner for you, the demo cost you two minutes."
• "Another monthly?" → "$29 a month, stated plain. Run a real document through the free demo before you judge it."
• "Is a link signature real?" → "The signer signs from the link and you hold the signed copy — send yourself one in the demo and look at what comes back."

Price / your half: $29/mo — your half: $14.50/mo through the customer's first year.

When they say yes: standard yes-step.

7 · Territory Board

Who it's for: brokers and team leaders running a territory race — the Referral Hub race, run inside the Iron Pin broker app.

20-second pitch: "Territory Board is the territory race on one board — metros, racers, and counted joins, live in one place instead of scattered across posts and memory."

Demo-first close: demo at territory-app-405.pages.dev — show the board: metros, racers, counts.

Objections:

• "We track it in a spreadsheet." → "A spreadsheet is as current as the last person who typed in it. The board shows metros, racers, and counted joins in one place — look at it in the demo."
• "Who actually needs this?" → "Anyone running the race across more than a couple of metros. If that's not your operation, step down the ladder — don't force it."
• "$29 a month for a board?" → "$29 flat. If the race matters to your recruiting, the board is the scoreboard — try it in the demo."

Price / your half: $29/mo — your half: $14.50/mo through the customer's first year.

When they say yes: standard yes-step.

8 · DealDesk

Who it's for: realtors with deals under contract — and the transaction coordinators who run them.

20-second pitch: "DealDesk is your AI transaction coordinator — every deal from contract to close, with a deadline radar, so no date ever falls through the cracks."

Demo-first close: demo at dealdesk-esc.pages.dev — show the deadline radar on a sample deal.

Objections:

• "I already have a TC." → "DealDesk is the radar next to them — every deadline tracked in one place so nothing slips. It's coordination, not a replacement pitch. See it in the demo."
• "AI handling my transactions?" → "It tracks and flags — you stay in control of every deal. Open the demo and watch what it actually does before you judge it."
• "It's in a shelf?" → "Yes — the AgentOS shelf, $29/mo after 90 free days. DealDesk plus the whole shelf for the one price."

Price / your half: inside the AgentOS shelf — $29/mo (free for 90 days first) — your half: $14.50/mo through the first year.

When they say yes: standard yes-step, to the shelf checkout through your link.

9 · AgentWorks

Who it's for: realtors who lose hours writing listing copy and marketing — or pay someone else to.

20-second pitch: "AgentWorks is AI that writes your listing copy and marketing for you — and the finished work arrives by email. You list; it writes."

Demo-first close: demo at agentworks-dec.pages.dev — run their real next listing through it and read what comes back.

Objections:

• "I can get AI to write copy free." → "This is built for listings and marketing, and the work arrives finished, by email — not a blank chat box. Run one real listing in the demo and read it."
• "AI copy sounds fake." → "That's the test, then — your listing, your words to beat, in the demo. If it reads fake, walk away; the demo is free."
• "What does it cost?" → "It lives in the AgentOS shelf — free for 90 days, then $29 a month for the whole shelf."

Price / your half: inside the AgentOS shelf — $29/mo (free for 90 days first) — your half: $14.50/mo through the first year.

When they say yes: standard yes-step, to the shelf checkout through your link.

10 · AgentCRM

Who it's for: realtors with a real book of clients who know their follow-up is where deals leak.

20-second pitch: "AgentCRM is a smart CRM that remembers your book — it hands you a daily call list, runs your pipeline, and carries follow-up campaigns, so the people you already know stop slipping away."

Demo-first close: demo at agentcrm-app.pages.dev — show the daily call list and the pipeline first. That's the product in ten seconds.

Objections:

• "I already have a CRM." → "Most CRMs store people. This one works them — a daily call list, a pipeline, follow-ups running. Open the demo and look at the call list it builds."
• "$89 a month plus setup is real money." → "Do the math out loud, plainly: $69 once to set up, $89 a month for the system that works your whole book every day. Then let the demo carry it."
• "Setup fee? Really?" → "Yes — $69, one time, stated up front. No surprise charges later; the price is the price."

Price / your half: $69 setup + $89/mo — your half: $34.50 on the setup + $44.50/mo through the customer's first year.

When they say yes: standard yes-step.

11 · BidBook

Who it's for: contractors and home-service pros — anyone whose living is sending bids and waiting on a yes.

20-second pitch: "BidBook sends a bid they can say yes to — a clean, priced proposal your customer can approve on the spot, instead of a number buried in a text thread."

Demo-first close: demo at bidbook-2ux.pages.dev — build one proposal for a job they'd bid this week.

Objections:

• "I just text my quotes." → "And then you wait, and chase, and re-explain. A priced proposal they can approve on the spot closes the loop — build one in the demo."
• "My customers won't click links." → "The approval is the link — one tap and the job is yes'd. Send one to yourself and feel how it lands."
• "Setup plus monthly?" → "$69 once, $59 a month — stated up front, and the proposals go out from day one."

Price / your half: $69 setup + $59/mo — your half: $34.50 on the setup + $29.50/mo through the customer's first year.

When they say yes: standard yes-step.

12 · Seller Hub

Who it's for: your buyers who want the whole catalog in one place — and you. Seller Hub is your own storefront.

20-second pitch: "Seller Hub is the full MockTools catalog in one place — every product, every demo, one hub. One link and a buyer can try anything we sell."

Demo-first close: demo at sellerhub-93v.pages.dev — this is your storefront link itself (`sellerhub-93v.pages.dev/?ref=YOURCODE`). Send buyers there; your code rides the visit.

Objections:

• "It's free — what's the catch?" → "No catch: the hub is the front door. The products inside carry their own prices, and every demo is free to try."
• "Why send people here instead of pitching one product?" → "One link, every demo — buyers pick their own door, and everything they buy through your link credits you."
• "Do I earn on the hub itself?" → "The hub is free — there's nothing to earn on it. You earn on what buyers purchase through it. Never dress it up as more than that."

Price / your half: Free — no price, no cut on the hub itself; your 50% applies to the products bought through your tracked link.

When they say yes: there's no checkout — send your storefront link with your code and point them at the product they came for.

13 · Home Store

Who it's for: homeowners — the clients your realtors serve. Everything for the home in one store, with an AI finder up front.

20-second pitch: "The Home Store is everything for the home in one store — the shop realtors send their clients to, with an AI finder up front to help them find what their home needs."

Demo-first close: mocktools.pages.dev/store/ — it's a store, not a demo: send the realtor (or homeowner) in to browse it.

Objections:

• "What do I earn selling this?" → Answer honestly: "Nothing is ruled on the Home Store yet — there is no bench cut on it. Never promise one. You send clients there because it makes you useful to them, and the paying products sit beside it."
• "Why push a store I don't earn on?" → "You don't push it — you gift it. A realtor who sends clients somewhere useful gets remembered; the Top 25 is where your money is."
• "Is it free?" → "Free to browse and shop — they pay for what they buy for their home, like any store."

Price / your half: Free to browse and shop — no seller price, no seller half. Do not invent one.

When they say yes: no checkout and no credit to claim — just send the store link plainly, and keep your selling on the 25.

14 · RankWorks

Who it's for: agencies and local businesses that need local search work done on a rhythm — Google Business posts, local pages, citation checks.

20-second pitch: "RankWorks is a local ranking engine: Google Business posts, local pages, and citation checks, run on a rhythm — the steady work local ranking actually takes."

Demo-first close: demo at mocktools.pages.dev/marketos/rankworks/ — show the work items it runs, not a promise.

Objections:

• "Nobody can promise rankings." → "Correct — and we never do. RankWorks sells the work: posts, pages, and citation checks on a rhythm. Anyone who promises you a ranking is lying to you." (Results are never promised, on any product.)
• "We do this by hand." → "Then you know the cost of the rhythm slipping. This is the engine that keeps it — see the pieces in the demo."
• "$249?" → "One-time. No monthly SEO retainer ticking behind it."

Price / your half: $249 one-time — your half: $124.50, once, when it clears.

When they say yes: standard yes-step.

15 · Homebot HQ

Who it's for: every realtor with a homeowner book — past clients whose values and equity nobody is watching. The app is free for realtors; your money on it is the lender sponsorship (below).

20-second pitch: "Homebot HQ puts your whole homeowner book in one app — home values, equity, and monthly updates for every client, kept current. It's free for realtors. Lenders pay to sponsor inside it — and that sponsorship is where your cut lives."

Demo-first close: demo at homebot-hq.pages.dev — let the realtor open it free. A free product's close is adoption: get their book in.

Objections:

• "It's free — so what are you selling me?" → (To the realtor:) "Nothing. Agents pay nothing for HQ. Sponsors pay — lenders who want their brand in front of the realtors using it."
• "Can you promise me leads?" → Never — this is the line that ends sellers. To a lender: "No. Sponsorship is brand placement — in the app and in Find Pros. Anyone who promises you leads is off this bench." Sell it as exactly what it is.
• "Another app my agents won't open?" → "It's free and the demo is live — open it with them and let the book view do the talking."

Price / your half: Free for realtors — no cut on the free app. The money leg: lender sponsorship $150/mo — your half: $75/mo, for as long as the lender keeps paying (sponsorships are the exception to the 12-month rule).

When they say yes: realtor → they sign up free (through your link, so the relationship is recorded). Lender → the sponsorship close: record it in tracking at the close; the caller/seller of record owns the $75/mo.

16 · SalesOS shelf

Who it's for: any team that sells — sales orgs that want CRM, calls, writing, and follow-up tools in one subscription instead of five.

20-second pitch: "SalesOS is the whole sales shelf — CRM, calls, writing, and follow-up tools for any team that sells, for one $29-a-month price."

Demo-first close: demo at salesos-ad4.pages.dev — open the one tool their team needs this week, first.

Objections:

• "We already have tools." → "Then open the demo on the one job your current stack does badly. The shelf wins tool by tool, not by brochure."
• "$29 a month per what?" → "Per the shelf — the whole SalesOS shelf for $29/mo. Say the number plain and let the demo argue."
• "Why pay when pieces are free to try?" → "Free is the plan; the price is owning it. Both options stay — you choose."

Price / your half: $29/mo — your half: $14.50/mo through the customer's first year.

When they say yes: standard yes-step.

17 · SalesCRM

Who it's for: salespeople and sales teams (the non-realtor side) whose book lives in their head, their inbox, and a spreadsheet.

20-second pitch: "SalesCRM is a smart CRM that remembers your book — a daily call list, a pipeline, and follow-up campaigns, built for salespeople."

Demo-first close: demo at salescrm-90a.pages.dev — the daily call list is the ten-second demo.

Objections:

• "We have a company CRM." → "This one is built for the salesperson's day — call list first, pipeline second, follow-ups running. Watch it build a call list in the demo."
• "$59 a month plus setup?" → "$69 once, $59 a month — stated up front. The question the demo answers is whether a worked book is worth it."
• "My team won't adopt another system." → "Adoption starts with one day: run tomorrow's call list out of the demo and see if the morning feels different."

Price / your half: $69 setup + $59/mo — your half: $34.50 on the setup + $29.50/mo through the customer's first year.

When they say yes: standard yes-step.

18 · AgentOS shelf

Who it's for: realtors. The whole shelf is the offer: CRM, listing, and follow-up tools for realtors in one $29/mo subscription — StageReady, BounceCheck, DealDesk, AgentWorks, and RealtorBook all live inside it.

20-second pitch: "AgentOS is the whole realtor shelf — CRM, listing, and follow-up tools in one place. Free for 90 days, then $29 a month. One price, every tool."

Demo-first close: demo at mocktools.pages.dev/tools/ — start them on the one tool their week needs most, then show them it's all one shelf.

Objections:

• "90 days free, then $29 — what's the catch?" → Say the plan's exact words back: "Free for 90 days, then $29 a month. The catch is there isn't one — the free run is how we sell it."
• "I only want one of the tools." → "The shelf is the price of the shelf — one tool or all of them, same $29. Start with the one you want in the demo; the rest are there when you need them."
• "Why pay for what's free?" → "Free is the plan; the price is owning it. Both options stay — you choose."

Price / your half: $29/mo after 90 free days — your half: $14.50/mo through the customer's first year.

When they say yes: standard yes-step, to the shelf checkout through your link.

19 · VoiceWorks

Who it's for: creators, course builders, and marketers who need voiceover for videos, courses, and ads — without booking a studio.

20-second pitch: "VoiceWorks is studio voiceover without the studio: type it, hear it, ship it — voiceover for your videos, courses, and ads."

Demo-first close: demo at mocktools.pages.dev/marketos/voiceworks/ — have them type one line of their own script and play it. Their line, their voice-over, ten seconds.

Objections:

• "AI voices sound robotic." → "Don't take my word — type your own line into the demo and listen. Your ears decide."
• "I hire voice work per project." → "This is $149 once, instead of paying per video. If you ship regularly, the math argues itself — do it out loud with them."
• "I don't make videos." → "Courses and ads count too. If you truly never use voice, step down the ladder — don't force a fit that isn't there."

Price / your half: $149 one-time — your half: $74.50, once, when it clears.

When they say yes: standard yes-step.

20 · ComfortDesk

Who it's for: HVAC and home-service shops — the owner whose front desk is a cell phone and a memory.

20-second pitch: "ComfortDesk is the front door for home-service shops: reviews, missed-call callbacks, and tune-up reminders, all running on one customer list."

Demo-first close: demo at salesos-ad4.pages.dev/comfortdesk/ — walk the missed-call callback flow first; every shop owner has lost that call.

Objections:

• "We answer our own phones." → "And the calls that land while you're under a house? ComfortDesk is for the missed ones — callbacks, reviews, and reminders on the same list. See the flow in the demo."
• "$99 a month?" → "One customer list running your reviews, callbacks, and tune-up reminders. Compare it to one lost job — but let the demo make the case, not me."
• "We already ask for reviews." → "Asking is manual. This runs reviews alongside callbacks and reminders, on the same list, on rhythm."

Price / your half: $99/mo — your half: $49.50/mo through the customer's first year.

When they say yes: standard yes-step.

21 · WebinarWorks

Who it's for: coaches, course sellers, and anyone who presents to sell — and is tired of presenting live to three people.

20-second pitch: "WebinarWorks builds evergreen webinars that present and sell on a loop — registration and replay pages included. Record it once; it keeps presenting."

Demo-first close: demo at mocktools.pages.dev/marketos/webinarworks/ — show a registration page and the replay flow.

Objections:

• "I just run live Zoom calls." → "Live is you, every time, at a set hour. Evergreen presents on a loop — same presentation, running while you do other work. Look at the loop in the demo."
• "$249?" → "One-time. Registration and replay pages included — no monthly platform ticking."
• "I don't have an audience." → Honest answer: "This converts the audience you have — it doesn't manufacture one, and I won't promise it will. If there's truly nobody to present to yet, that's a step-down conversation."

Price / your half: $249 one-time — your half: $124.50, once, when it clears.

When they say yes: standard yes-step.

22 · RealtorBook

Who it's for: realtors and small landlords who hold rentals — units, tenants, leases — and track rent on paper or in their head.

20-second pitch: "RealtorBook tracks your rentals — units, tenants, leases, and what rent is owed — and tenants can pay rent straight into your own Stripe account."

Demo-first close: demo at mocktools.pages.dev/realtorbook/ — show the rent-owed view first; that's the pain, solved on one screen.

Objections:

• "My spreadsheet handles it." → "A spreadsheet doesn't show you what's owed at a glance or collect it. Tenants pay into your own Stripe — see the owed view in the demo."
• "A property manager handles my rentals." → "For the units you self-manage, this is the book. If you hold none yourself, step down the ladder."
• "What does it cost me?" → "It lives in the AgentOS shelf — free for 90 days, then $29 a month for the whole shelf."

Price / your half: inside the AgentOS shelf — $29/mo (free for 90 days first) — your half: $14.50/mo through the first year.

When they say yes: standard yes-step, to the shelf checkout through your link.

23 · QuizWorks

Who it's for: marketers, agents, and businesses that need leads with a reason to hand over an email address.

20-second pitch: "QuizWorks builds lead-magnet quizzes and calculators that trade a result for an email address — the visitor gets their answer, you get the contact."

Demo-first close: demo at mocktools.pages.dev/marketos/quizworks/ — take one of the quizzes as a visitor and feel the trade happen.

Objections:

• "I can make a form free anywhere." → "A form asks. A quiz trades — a result the visitor wants, for the email you want. Take the demo quiz and watch where the trade happens."
• "Will it get me leads?" → Never promise lead counts: "It builds the magnet. The traffic is yours to bring — anyone who guarantees you lead numbers is inventing them."
• "$149 for quizzes?" → "One-time — quizzes and calculators, yours, no monthly."

Price / your half: $149 one-time — your half: $74.50, once, when it clears.

When they say yes: standard yes-step.

24 · ClientProof

Who it's for: agencies and freelancers who report results to clients — and dread the monthly deck.

20-second pitch: "ClientProof makes white-label client reports that prove your work — every channel's numbers on one branded page, under your name, not a spreadsheet dump."

Demo-first close: demo at mocktools.pages.dev/marketos/clientproof/ — show one branded report page; agency people get it instantly.

Objections:

• "Clients don't read reports." → "They don't read decks. One branded page with every channel's numbers is a proof link, not homework — look at it in the demo."
• "I build my own reports." → "Then price your hours honestly against $249 once. The demo shows what the page does with them."
• "$249 one-time, really?" → "Really — one payment, no subscription behind it."

Price / your half: $249 one-time — your half: $124.50, once, when it clears.

When they say yes: standard yes-step.

25 · AdSmith

Who it's for: advertisers, small businesses, and creators who need ad creative faster than they can brief a designer.

20-second pitch: "AdSmith makes scroll-stopping ad creative — images and short video variants — unmetered, with no per-download toll."

Demo-first close: demo at mocktools.pages.dev/marketos/adsmith/ — make one variant for their actual product and show it.

Objections:

• "I have design tools already." → "This is ad variants specifically — images and short video, unmetered. Make one in the demo for your real offer and compare the clock."
• "Per-download fees add up elsewhere." → "None here — unmetered, stated plain. You make what you need."
• "AI ads look like AI." → "Judge the output, not the label: one variant, your product, in the demo, right now."

Price / your half: $149 one-time — your half: $74.50, once, when it clears.

When they say yes: standard yes-step.

The method — how every one of these sells

Demo-first selling (the Academy's doctrine). Three moves, in order:

1. The first contact opens a conversation — it never carries a link. A first message with a link reads as spam and dies as spam. Name the person's actual problem and ask a real question.
2. The demo is the second step, the moment there's interest. They say yes, they want to see — the demo link and your code go in that same reply. Not before, not "I'll send it later." A yes is answered in the moment.
3. Close on their experience, not on pressure. Someone who has used the tool asks the price themselves. There you show the two options, honestly, side by side: the free option is real (the full tool, not a crippled sample), and the paid option is the upgrade they choose — never a toll they trip over. The house answer to "why pay if it's free?": "Free is the plan; the price is owning it. Both options stay — you choose."

Work the ladder. Most expensive that will move first, then down — never start at the bottom. Above the 25 sit the named pieces: a whale/team deal (a whole company, priced per the deal, you keep half — if you open a door to a company of 25+ people that needs a call, Steven takes the call and you still own the deal) → $449 Digital Packs Bundle (your half $224.50) → $250/mo Premium (your half $125/mo, collected-only, tracked attribution, first 12 months) → $150/mo lender sponsorship (your half $75/mo, for as long as the lender pays) → $49/mo ReviewCatcher (your half $24.50/mo) → the $29/mo shelves → the Top 25 pieces.

Say the free words exactly. For the subscription shelves: "free for 90 days, then $29 a month." Plain "free" is fine for what is free outright. Never say "free forever" — not in a post, not in a message, not on a call. Nobody here can back that promise.

The follow-up rhythm (where most sales actually close). Most buyers don't buy on the first message; they buy on the third or fourth contact — if it comes. Every follow-up brings something: a tool, a number, or an answer. A "just checking in" is noise.

• Day 0 — they showed interest: demo link (their world's demo) + your code, in that same reply.
• Day 2 — the nudge: one line + the piece almost everyone opens first.
• Day 5 — the spotlight: one tool, one job it does, specific to their work.
• Day 10 — the two options again, in plain words.
• Day 21 — the kind last call: a friendly close-out; after that they move to your monthly list, not the trash.

Daily volume is the 10-5-1: 10 first contacts, 5 follow-ups, 1 post a day, and about 10 live demo conversations at a time. When someone buys: thank them, then ask who else in their world it fits. A happy customer is the warmest list there is.

Compliance — the lines that never bend:

• Never promise results. Not leads, not rankings, not closings, not income — to buyers, lenders, or recruits. State the rates and do the math out loud ("50% of $449 is $224.50" is a fact); what anyone will earn or gain is never yours to promise.
• Never ask for an account password — a customer's, a client's, anyone's. Ever. It's an instant for-cause fail, and it ends the pitch on the spot.
• Collected-funds honesty. You're paid only when the client's money clears; refunds and chargebacks reverse the commission. Say so plainly, including the Premium rule: a "no leads, no charge" slide month collects $0 and pays you $0.
• Public contacts only. Business websites, Google listings, public directories. Bought lists are banned, full stop. Any opt-out ends contact permanently, the same day.
• Honest prices only. Compare against our own prices, piece by piece. Never say "market value," never dress our arithmetic up as an outside valuation, and never invent a price, a feature, or a number you can't point to.
• Declare the cut. Everything you post publicly with your link carries #affiliate.
• Two businesses stay separate. MockTools the software company is what you sell. Steven's referral agency (the Hub, the territory race) is a different business — its numbers and pitches never mix into yours.